Spec work for a pitch representing McCann Detroit
My partner and I worked alongside a social director to develop unique social concepts for a new business pitch for Ally.
The work we developed positioned Ally as a bestie with the best intentions – a fresh perspective coming from a bank.
Ally could make playlists for every money mood, from "hey it's payday" to "the rent is due."
We're disrupting traditional TikTok shop behavior, encouraging people to save instead of shop.
On Pinterest, we're serving up savings inspo, encouraging people to save for a new wardrobe, their next getaway, or a home refresh.
Agency: McCann Detroit
AD: Jazzmine Bustamante | CW: Me
AD: Jazzmine Bustamante | CW: Me
