Spec Work for 2024 Super Bowl Pitch representing McCann NY
CeraVe was making their Super Bowl debut.
But there was one problem – People don't know how to pronounce the name.
Is it CeraVay? Sur-ah-vee? Maybe Sea rave?
But the truth is, it doesn't matter how you say it, just that it works.
To help spread the message, we wanted to recruit the internet's "zaddy" to help us recreate CeraVe's signature spots, but with a twist.
But there was one problem – People don't know how to pronounce the name.
Is it CeraVay? Sur-ah-vee? Maybe Sea rave?
But the truth is, it doesn't matter how you say it, just that it works.
To help spread the message, we wanted to recruit the internet's "zaddy" to help us recreate CeraVe's signature spots, but with a twist.
Here are just a few of my favorite pieces from the pitch, but you can view the full work by clicking the button below.
TEASER
DURING THE GAME
POST-GAME ACTIVATIONS
Agency: McCann NY
ECDs: Erin Wendel & Lauren McCrindle
Concept: Me, Jazzmine Bustamante, LeAndra Langhorne, & Erika Casales
AD: Jazzmine Bustamante & Erika Casales | CW: Me & LeAndra Langhorne
ECDs: Erin Wendel & Lauren McCrindle
Concept: Me, Jazzmine Bustamante, LeAndra Langhorne, & Erika Casales
AD: Jazzmine Bustamante & Erika Casales | CW: Me & LeAndra Langhorne
